ABOUT

HENRY RUDE is a clothing- & accessory brand based in Malmö, Sweden. We aim to break the norms of how fashion is produced by sourcing and producing mainly in West Africa. Designed with urban people in mind, Henry Rude offers classic, yet modern silhouettes in order to let the textiles speak for themselves.

PRODUCTION
Most of our garments are made in Ghana & Burkina Faso, where we work with independent small-scale business owners such as fabric wholesalers, tailors and artisans.

We want to connect the West African textile industry with the non-African market and when buying a Henry Rude garment, you can be sure that your piece was made under decent working conditions. By supporting us you also make it possible for us to develop our collaborations and continue to work with small businesses at a grass root level.

FABRIC & PRINT
We source most of our fabrics at the local markets in Accra & Ouagadougou. Alot of the textiles we use are so called “Wax Prints”. Some are printed in Africa, some are made abroad. The colorful cotton fabrics have been dyed - by hand or machine - using a wax-resistant dying technique. Therefor slight imperfections can and will occur in the fabric - this is completely normal (and according to us, quite charming!). There can also be remnants of adhesive labels that identify the textile manufacturer. These can be removed by ironing and scraping it off, or by washing the garment.

Sometimes we also use second hand or deadstock textiles, meaning fabrics that are left from other productions. We source these textiles at the markets of Accra, and usually go for cotton, linen or viscose mixes.

Due to the different placements of the prints, no garment will look exactly the same. Every garment has been cut and sewn individually. Keep this in mind, and cherish it - we do!

GARMENT CARE
Wax print fabric is 100% cotton with no stretch. This can make your garment feel a bit stiffer than you're used to. However, the cotton fabric usually softens up a bit after wearing and washing a few times.

We recommend washing our garments by hand or on cold cycle (30°C) to preserve the shape and colors as well as possible, and to be kinder to our environment. Ironing may be necessary - on medium to high heat. Do not tumble dry.